For who you're becoming.
Change is hard.Don't do it alone.
Your calendar, your habits, and the community doing it with you.
All in one place.
Who you're becoming matters.
You're not just your calendar. Not just your tasks. Not just your habits.
You're the sum of it all. Priority is the only place where it lives together, with the support of the people doing it with you.
Your Calendars & Todo-list combined
Bring in your work, classes, and everything else from your Google, Canvas, and Outlook calendars. Drag your tasks & habits straight onto the day so you'll actually do them. No separate to-do list, no more forgetting.
Your Habits
The daily actions that change who you are. Track what matters, remember your 'why', capture proof with a photo, and watch the timeline of who you're becoming fill in.
Your Circles
Building habits alone is the easiest way to quit. Circles are small private groups of friends who actually care, take it seriously, and want you to win. You see what they're doing. They see what you're doing. Solitary discipline becomes visible accountability.
Beyond the app: Priority Labs
Priority is software for people who demand a better version of themselves. Priority Labs is the physical extension — a 9-day sprint where we bring the most dedicated builders on campus into one room.
Founders, artists, creators, anyone making something real. Not a hackathon. Not a competition. An environment built for focus, collaboration, and creative energy you can't find in normal student life.
Cohort 1 proved it works.
Built for people serious about the work.
Started at UW-Madison. Now used by people at UPenn, Vanderbilt, and beyond.